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Sunday, January 29, 2023

Music Videos and Indie Artists

Carly Emerick of Candy Apple Blue
Carly Emerick of Candy Apple Blue
 
I am currently working very hard on editing the music video for A Touch Too Much. Our band, Candy Apple Blue, wants to give you our all!

We know that a lot of indie artists, in our musical peer group, don't take the time to shoot a music video. While it's true that filming and editing music videos can be a lot of hard work; I always personally felt that was a missed opportunity. Music videos give us a chance to connect with you on a completely different level. 

Hoyt and I grew up in the golden age of MTV. The artists that we got most excited about as kids always had music videos. 

What are your thoughts on this subject? 

#indieartists #musicvideos

~ Carly 

Carly Emerick of Candy Apple Blue (2023)
Carly Emerick (2023)


9 comments:

  1. Blake Charles Donley
    Trust me, the passion is evident in the final product. Y'all are doin' amazing stuff! The best compliment I can give you is that your music makes me so damn happy 😄

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    Connecting with people and making them happy with our music is paramount to us! That's what we've been trying to do since we started this band. So when we hear your feedback, Blake, it feels our hearts with joy! #grateful

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  2. David Smalley:
    In my opinion, a music video is as equally important as the track itself. We get to know the artist(s) in a way that track alone cannot portray. Having your videos available has allowed your fans to see how real, beautiful, life loving and talented u all are. X


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    Thank you, David, for your feedback on the importance of a music video for you. I actually feel the exact same way. A lot of indie bands don't bother putting in the extra effort to make one happen, for whatever reason. In 2023 everyone's got a video camera on their smartphones. I really can't see why any band wouldn't make one. If you ask me, it's just as fun as recording the actual song. It gives us as artists another way to be creative and reach people in new ways that music-making alone can't achieve.

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  3. Matt Pop:
    I love it when there is a music video for my mixes, and in general. It brings the song alive and makes you connect more with the artist.


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    I like the way you think Matt Pop! I 100% agree it does bring new life to a song and give it wings to potentially go further. Thanks for taking time out to give us your perspective on the subject. 🎥🙏❤️

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  4. Cedric Karl Fonk:
    I love music videos and I agree with you. I also feel that there is a personal connection with the artist and the listener and the fact that you can also leave a message is another way of connecting directly to the artist, a feature which I personally enjoyed contributing to.
    I hate it when comments are disabled!

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    Thank you, Cedric, for taking time out to let us know your thoughts. I feel the exact same way, whenever I see somebody disable their comments. I love to personally engage with other artists in this way myself. Reading the comments on the music videos is half the fun! Some more food for thought is that we've had many songs do very well on the YouTube platform and be a complete miss on Spotify. Songs like The Bed is Cold, Dance Again, and Turn on the Night had music videos and scored pretty well on the YouTube platform. I also think that it's another way for an indie artist to get seen as well as heard. I love music videos too! Thanks for commenting. ❤️🎥🙏🎶

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  5. Dave Dornbush:
    I've often thought about the connection with a single release and it's video companion. Back in the 80's if an artist didn't have a video with a single the single often didn't fare as well on the charts. Many of Laura Branigan's releases could have done better if they'd also had a video to promote it. That was Atlantic's shortsightedness though, not hers. In the age of YouTube I think it only makes sense to have a video. But I think you are right in that it also gives fans a different way to connect. People want to see the performance. You all make great videos too.


    AuthorReply

    Thank you so very much, Dave, for your thought-provoking feedback. I always enjoyed her video for "The Lucky One"... But now that you say it out loud, she did stop making music videos. How very odd considering what a huge hit some of them were. Especially the video for "Self Control". But back in the day music videos were very expensive to produce so maybe that's why Atlantic records made that decision. Unlike today where everybody's got a video camera in the back pocket. Hmmm. Thanks for touching base with us on this subject. 🙏❤️🎥

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  6. Frédéric Boisseau:
    As there is no (or nearly) physical format to music any more, videos are the only way to get connected with you, artists, to put a face to a name. It also enables us to feel closer to you. ❤️


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    You bring up another very good point on the subject! This is one that I haven't thought about in connection to music videos. You're so right about the disappearance of the physical formats and how important that was for us all who loved music growing up. Music videos are an opportunity for an indie artist to connect with its listener. For me, a release just feels so incomplete without a music video. So we always try to give it our best shot whenever we can. I mean even a simple lyric video is easy enough to put together. 🤷❤️🎥🙏

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  7. Colin Balmer:
    There are a LOT of bars and clubs that use video and the VJs find it frustrating when there is no video for a song. Visuals can certainly add more interest and attract attention to your song so, like most remixers, I always try to make videos for my remixes. For an original track I'd say yes, it's worth the effort of making one from scratch - and note that they don't have to particularly fancy or clever - look at Miley Cirus just wandering round the house and doing a bit of exercise in the Flowers video !

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    Candy Apple Blue:
    Thank you, Colin, for touching base with us on the subject. Your point of view is incredibly insightful. It definitely seems like there's more pros than cons to putting the effort into music video making. 🎥 And you're totally spot-on with the new Miley music video. I mean anybody with a smartphone could put a video like that together. So indie artist can't use the excuse of money anymore. It's just investing the time I suppose. It's a format that we clean to and for us is as equally as important as the release itself. ❤️🙏 It's great to hear your point of view.

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  8. Jack Peter Mundy:
    I’m passionate about music videos and like you grew up during the birth of MTV when there really were some amazing, iconic music videos being released! Spencer and I recently shot a music video together with a whole 80s back story and film tie-in! It’s important to him as an artist and me as a filmmaker to really put a lot of time and effort into creating great music videos for fans to connect with and enjoy.

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    Candy Apple Blue:
    I remember your name. I was there for the music video premiere of the Spencer "Stranger Things" song. That was an excellent production! You guys have a lot to be proud of.

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  9. Zefora Alderman:
    Well, music videos are awesome, but I have Echoism, so I don't like being seen on camera. However, it's absolutely possible to make artistic videos without being seen, so yeah, it's a plus and a great art form. I think it helps add something extra to the music. It's definitely an additional skill to learn, tho. It's not for everyone, and that's ok.

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    Candy Apple Blue:
    Thank you, Zefora, for your perspective! While it's true that the format isn't for everyone, I can still see so many more pros than cons. And I completely understand about your echoism. I literally have to force myself to get in front of the camera sometimes. As a DIY indie artist, I edit our videos too. I am my own worst critic. But I realize the bigger picturein that it kind of comes along with the territory. You would be surprised what you can do if you just step out of your comfort zone. Hope you're doing well. It's always great to hear from you. ❤️🙏

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